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- Title
IV. REGULATION OF CHANNELS OF DISTRIBUTION.
- Authors
Werner, Ray O.; Howard, Marshall C.
- Abstract
The article presents information on legal developments in marketing relative to the regulation of channels of distribution. The author presents the cases of United States Federal Maritime Commission v. Aktiebolaget Svenska Amerika Linien and American Society of Travel Agents Inc. v. Aktiebolaget Svenska Amerika Linien, in which the United States Supreme Court heard arguments concerning antitrust laws. Also discussed is the case of Chicken Delight Eastern Inc. v. A. Weitzmann's Sons CCH and Chicken Delight Eastern Inc. v. Hunter Paper Co. Inc., which concerns the packaging of products by franchisers.
- Subjects
UNITED States; MARKETING channels; UNITED States. Federal Maritime Commission; SVENSKA Amerika Linien AB; AMERICAN Society of Travel Agents; UNITED States. Supreme Court; ANTITRUST law; CHICKEN Delight Eastern Inc.; A. Weitzmann's Sons (Company); HUNTER Paper Co. Inc.; PACKAGING laws; LAW
- Publication
Journal of Marketing, 1968, Vol 32, Issue 4, p71
- ISSN
0022-2429
- Publication type
Article