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- Title
Making Offset Profitable in Short-Run Posters and Signs.
- Authors
Wolf, Kurt K.
- Abstract
It is often said that large-format inkjet printing is taking work away from large-format offset printing. But the success of Ellerhold Grossplakate GmbH demonstrates that a highly automated offset workflow focused solely on large-format printing can relegate inkjet to a limited role printing only the shortest of runs. The company has three plants in three different parts of Germany, namely, a screen-printing plant in Zirndorf, an offset and digital-printing operation in Radebeul and a plant for finishing Megalight posters in Essen. It specializes in efficient poster printing, using a four-color web-fed screen-printing machine of Ellerhold's own design.
- Subjects
INK-jet printing; DIGITAL printing; OFFSET printing; NONIMPACT printing; ELLERHOLD Grossplakate GmbH; PRINTING industry
- Publication
Seybold Report: Analyzing Publishing Technologies, 2004, Vol 4, Issue 3, p15
- ISSN
1533-9211
- Publication type
Article