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- Title
LA GESTIÓN DE CONTENIDOS COMO ACTIVIDAD ESTRATÉGICA EN EMPRESAS DE RADIODIFUSIÓN. ESTUDIO DE CASOS EN LA RADIO COMERCIAL ESPAÑOLA.
- Authors
Fernández-Sande, Manuel; Rodríguez-Barba, Dolores; Rodríguez-Pallares, Miriam
- Abstract
We present partial results of a comparative analysis in three major commercial broadcasters in Spain -Cadena Ser, Onda Cero and Cope- to identify and analyze the structure of the departments responsible for content management, as well as the model and management tools used. The study applies a case methodology and takes a functional perspective, that is, a business model based on the core business of each company, i.e., informational, cultural, or entertainment content. For the second phase of the analysis, we conducted in-depth interviews with the heads of the executive team of each broadcasting company.
- Subjects
SPAIN; ENTERPRISE content management; BROADCASTING industry; RADIO networks; DOCUMENTATION; CADENA SER (Company); RADIO OndaCero Uniprex (Company); CADENA COPE (Company); RADIO broadcasting; MANAGEMENT
- Publication
El Profesional de la Información, 2013, Vol 22, Issue 5, p392
- ISSN
1386-6710
- Publication type
Case Study
- DOI
10.3145/epi.2013.sep.03