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- Title
VARTOTOJO LŪKESČIAMS DARANTYS ĮTAKĄ VEIKSNIAI.
- Authors
Stašys, Rimantas; Malikovas, Artūras
- Abstract
The study goal - service management professionals to create expectations and influencing factors management model. Such general methods of scientific research as the Scientific literature comparative analysis and systematic logical analysis have been used to examine and analyze relationship between consumer behavior and expectations as well as to highlight the factors that shape the expectations. Comparison of expectations and evaluation process includes all stages of consumer behavior: demand generation, information gathering and evaluation, procurement and behavior following purchasing. Seven influencing factors of consumer expectations: experience, informal recommendation, a formal recommendation, price, communication, needs, the service provider image are being distinguished.
- Subjects
LITHUANIA; CONSUMER behavior; COMMUNICATION; PHILOSOPHICAL analysis; SCIENTIFIC literature; INFORMATION resources; RESEARCH
- Publication
Management Theory & Studies for Rural Business & Infrastructure Development, 2010, Vol 22, Issue 3, p166
- ISSN
1822-6760
- Publication type
Article