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- Title
Product Management in High Technology Defense Industry Marketing.
- Authors
Petrini, Bart F.; Grub, Philip D.
- Abstract
As the Department of Defense budgetary requirements have expanded in recent decades, so too have their commodity requirements diversified and proliferated to encompass almost every product and service available. This expansion, along with the many firms in competition for procurement dollars, presents formidable marketing problems.
- Subjects
UNITED States; PRODUCT management; DEFENSE industries; MILITARY budgets; UNITED States. Dept. of Defense; MARKETING management; DEFENSE contracts; INDUSTRIAL management; MARKETING strategy; HIGH technology industries; BUDGET management; BUSINESS logistics
- Publication
California Management Review, 1973, Vol 15, Issue 3, p138
- ISSN
0008-1256
- Publication type
Article
- DOI
10.2307/41164447