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- Title
Virtual World Television Products and Practices: Comparing Television Production in Second Life to Traditional Television Production.
- Authors
Reinhard, CarrieLynn D.; Amsterdam, Pooky
- Abstract
The virtual world Second Life provides for user-generated content creation as a necessary condition for its construction and sustenance. Through the co-construction of designing the world, in individual and collective acts, Second Life users have become television producers. Their ability to produce content analogous to traditional television indicates how the virtual world is a social medium aligned with the paradigmatic shift from consumption to produsage known as Web 2.0. This project analyzes the television production in this virtual world and uses it to define Virtual World Television (VWTV), which is separate yet related to the production activity of machinima. The analysis presented considers how the products, practices, positions and power dynamics of the VWTV producers in Second Life are comparable to those of traditional television. The comparisons are made to consider the extent to which VWTV producers are embracing the disruptive capabilities of Web 2.0 to transgress traditional television. The analysis of products and practices indicates that there is no widespread transgression of the content formats of television, or in how television productions are deemed to be successful. In addition, there appear to be numerous overlaps in the practices, positions and power dynamics of production. However, the very act of changing their relationship to television-as-text by engaging with a new form of television-as-technology indicates how the producers are able to transgress traditional television due to the capabilities of this Web 2.0 social medium.
- Subjects
VIRTUAL reality; TELEVISION production &; direction; SECOND Life (Game); COMPARATIVE studies; MACHINIMA films
- Publication
Journal of Virtual Worlds Research, 2013, Vol 6, Issue 2, p1
- ISSN
1941-8477
- Publication type
Article
- DOI
10.4101/jvwr.v6i2.7042