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- Title
You've got their permission to market...now what?
- Authors
Kennedy, Jerry L.
- Abstract
The article offers several suggestions for maximizing effectiveness of the marketing texts and minimizing the annoyance factor of sending the messages. Topics discussed include resisting the temptation of being obnoxious spammer and reserving email deliveries for special offers, news stories and articles that are relevant to audience, use of email delivery service like MailChimp as is free for 2000 subscribers and email marketing as effective way to keep in contact with clients and prospects.
- Subjects
MARKETING effectiveness; EMAIL; PUBLISHED articles; SUBSCRIPTION Internet services; DIRECT e-marketing
- Publication
Tribology & Lubrication Technology, 2013, Vol 69, Issue 6, p86
- ISSN
1545-858X
- Publication type
Article