Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleVariable Pricing in Advertising Space For Regional and Metro Magazines.AuthorsMcGann, Anthony F.; Russell, Judith F.; Russell, J. ThomasAbstractFocuses on variable pricing in advertising space for regional and metro magazines in the U.S. Pricing equilibrium.SubjectsUNITED States; ADVERTISING; BUSINESS; PRICING; PRICES; PERIODICALSPublicationJournalism Quarterly, 1983, Vol 60, Issue 2, p269ISSN0196-3031Publication typeArticleDOI10.1177/107769908306000209