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- Title
The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist.
- Authors
Green, Paul E.; Clark, Terry
- Abstract
Recently, I received an e-mail from Terry Clark, editor of the 'Journal of Marketing's' Book Review section, asking me to 'talk about your development over the years as a marketing scholar. Why did Paul Green get into marketing? Who/what influenced him? What twists and turns has his career taken? How does he go about doing research? How does he pick his topics? What are his idiosyncrasies?' This essay represents an attempt to respond to Terry's questions and, in the process, comment on some recent trends in research. (However, I'll go easy on the idiosyncrasies.)
- Subjects
PROFESSIONAL employees; ECONOMISTS; HIGHER education; POSTSECONDARY education; EMPLOYMENT portfolios; AUTHORS
- Publication
Journal of Marketing, 2001, Vol 65, Issue 3, p104
- ISSN
0022-2429
- Publication type
Article