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Building a Chain of Customers: Linking Business Functions to Create the World Class Company.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
Coming to Public Judgment.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
Highways and Buyways: Naturalistic Research From the Consumer Behavior Odyssey.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
REGULATION OF MONOPOLISTIC METHODS.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 96
- By:
- Publication type:
- Article
A Catastrophe Model for Developing Service Satisfaction Strategies.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 83, doi. 10.1177/002224299205600306
- By:
- Publication type:
- Article
Channel Selection for New Industrial Products: A Framework, Method, and Application.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 69, doi. 10.1177/002224299205600305
- By:
- Publication type:
- Article
REGULATION OF ADVERTISING AND PROMOTIONAL METHODS.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 100
- By:
- Publication type:
- Article
Measuring Service Quality: A Reexamination and Extension.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 55, doi. 10.1177/002224299205600304
- By:
- Publication type:
- Article
An Examination of Reseller Buyer Attitudes Toward Order of Brand Entry.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 25, doi. 10.1177/002224299205600302
- By:
- Publication type:
- Article
Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 1, doi. 10.1177/002224299205600301
- By:
- Publication type:
- Article
PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 103
- By:
- Publication type:
- Article
REGULATION OF INTELLECTUAL PROPERTY.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 102
- By:
- Publication type:
- Article
The Emerging Role of Women in Industrial Selling: A Decade of Change.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 38, doi. 10.1177/002224299205600303
- By:
- Publication type:
- Article
REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 99
- By:
- Publication type:
- Article
REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1992, v. 56, n. 3, p. 98
- By:
- Publication type:
- Article