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  • DO-IT-YOURSELF MARKETING RESEARCH.

    Published in:
    1978
    By:
    • Penn, William S.
    Publication type:
    Book Review

  • A BASIC BIBLIOGRAPHY ON MARKETING RESEARCH.

    Published in:
    1975
    By:
    • Penn Jr., William S.;
    • Hollander Jr., Sidney
    Publication type:
    Book Review

  • 5.0 SPECIAL MARKETS.

    Published in:
    1980
    By:
    • Gross, Walter;
    • Jackson Jr., Donald W.;
    • Meissner, Frank;
    • Krotoff, Hertha H.;
    • Penn Jr., William S.;
    • Culley, James D.;
    • Jolson, Marvin A.
    Publication type:
    Abstract

  • 3.0 MARKETING POLICY DECISIONS.

    Published in:
    1980
    By:
    • Gross, Walter;
    • Etzel, Michael J.;
    • Barry, Thomas E.;
    • Jackson Jr., Donald W.;
    • Gable, Myron;
    • Penn Jr., William S.;
    • Schlissel, Martin R.;
    • Spencer, Ulrich M.;
    • Krotoff, Hertha H.;
    • Laric, Michael V.
    Publication type:
    Abstract

  • 1.0 MACROMARKETING.

    Published in:
    1980
    By:
    • Laric, Michael V.;
    • Penn Jr., William S.;
    • Leonard, Myron;
    • Barry, Thomas E.;
    • Hindersman, Charles H.;
    • Michman, Ronald D.
    Publication type:
    Abstract

  • 7.0 MARKETING EDUCATION.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 105
    By:
    • Gross, Walter;
    • Penn Jr., William S.
    Publication type:
    Article

  • 1.0 MACROMARKETING.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 95
    By:
    • Gross, Walter;
    • Penn Jr., William S.;
    • Leonard, Myron;
    • Lammers, H. Bruce;
    • Soldner, Helmut;
    • Freiden, Jon B.;
    • Michman, R.D.;
    • Hindersman, Charles H.;
    • Pletcher, Barbara A.;
    • Spencer, Ulrich M.
    Publication type:
    Article

  • 5.0 SPECIAL MARKETS.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 103
    By:
    • Gross, Walter;
    • Norvell, Douglass G.;
    • Pletcher, Barbara A.;
    • Soldner, Helmut;
    • Kahler, Ruel;
    • Penn Jr., William S.;
    • Hindersman, Charles H.
    Publication type:
    Article

  • 4. MARKETING MIX.

    Published in:
    1977
    By:
    • Lamb, Charles;
    • Pletcher, Barbara A.;
    • Gross, Walter;
    • Dixon, Donald F.;
    • Kahler, Ruel;
    • Schoell, William F.;
    • Hindersman, Charles H.;
    • Michman, R. D.;
    • Penn, William S.
    Publication type:
    Abstract

  • 3. MARKETING POLICY.

    Published in:
    1977
    By:
    • Penn, William S.;
    • Pletcher, Barbara A.;
    • Thompson, John R.;
    • Gable, Myron;
    • Jackson, Jr., Donald W.;
    • Kahler, Ruel;
    • Lamb, Charles;
    • Michman, R. D.;
    • Mertes, John E.;
    • Wilemon, David L.;
    • Spencer, Ulric M.;
    • Jolson, Marvin A.
    Publication type:
    Abstract

  • 6. MARKETING HISTORY AND THEORY.

    Published in:
    1977
    By:
    • Pletcher, Barbara A.;
    • Fagan, C. L.;
    • Penn, William S.
    Publication type:
    Abstract

  • 5. SPECIAL MARKETS.

    Published in:
    1977
    By:
    • Meissner, Frank;
    • Pletcher, Barbar A.;
    • Kahler, Ruel;
    • Jolson, Marvin A.;
    • Penn, William S.
    Publication type:
    Abstract

  • 2. MARKETING INSTITUTIONS.

    Published in:
    1977
    By:
    • Penn, Jr., William S.;
    • Thompson, John R.;
    • Jolson, Marvin A.;
    • Fagan, C. L.;
    • Gable, Myron;
    • Pletcher, Barbara A.;
    • Etzel, Michael J.
    Publication type:
    Abstract

  • 1. MACROMARKETING.

    Published in:
    1977
    By:
    • Schoell, William F.;
    • Gable, Myron;
    • Lamb, Charles;
    • Plether, Barbara A.;
    • Penn, Jr., William S.;
    • Kahler, Ruel;
    • Michman, R. D.;
    • Hindersman, Charles H.;
    • Dixon, Donald F.
    Publication type:
    Abstract

  • 4. MARKETING MIX.

    Published in:
    1976
    By:
    • Gross, Walter;
    • LaPlaca, Peter J.;
    • Pletcher, Barbara A.;
    • Kahler, Ruel;
    • Jackson, Donald W.;
    • Penn, William S.;
    • Hendon, Donald W.;
    • Mazze, Edward M.;
    • Becker, Stephen S.;
    • Lamb, Charles;
    • Michman, R. D.;
    • Sturmer, Gerhard;
    • Jolson, Marvin A.;
    • Gable, Myron
    Publication type:
    Abstract

  • 5. SPECIAL MARKETS.

    Published in:
    1976
    By:
    • Gross, Walter;
    • Pletcher, Barbara A.;
    • Adams, Kendall A.;
    • Penn, William S.;
    • Kahler, Ruel;
    • Gable, Myron;
    • Becker, Stephen S.
    Publication type:
    Abstract

  • 3. MARKETING POLICY DECISIONS.

    Published in:
    1976
    By:
    • Penn, William S.;
    • Gross, Walter;
    • Michman, R. D.;
    • Gable, Myron;
    • Pletcher, Barbara A.;
    • Kahler, Ruel;
    • Hendon, Donald W.;
    • LaPlaca, Peter J.;
    • Spencer, Ulric M.;
    • Kropfberger, Dietrick;
    • Jolson, Marvin A.;
    • Lamb, Charles;
    • Muhlbacher, Hans
    Publication type:
    Abstract

  • 1. MACROMARKETING.

    Published in:
    1976
    By:
    • Lamb, Charles;
    • Hendon, Donald W.;
    • Spencer, Ulric M.;
    • Muhlbacher, Hans;
    • Becker, Stephen S.;
    • Penn, William S.;
    • LaPlaca, Peter J.;
    • Pletcher, Barbara A.;
    • Adams, Kendall A.;
    • Leonard, Myron;
    • Jolson, Marvin A.;
    • Jackson, Donald W.;
    • Michman, R. D.;
    • Kahler, Ruel;
    • Kropfberger, Dietrich;
    • McLaughlin, Daniel J.;
    • Becherer, Richard C.;
    • Gross, Walter
    Publication type:
    Abstract

  • MARKETING HISTORY AND THEORY.

    Published in:
    1976
    By:
    • Gross, Walter;
    • LaPlaca, Peter J.;
    • Muhlbacher, Hans;
    • Fagan, C. L.;
    • Penn, William S.;
    • Dixon, Donald F.;
    • Kirchner, D. F.
    Publication type:
    Abstract

  • MACROMARKETING.

    Published in:
    1976
    By:
    • Gross, Walter;
    • Michman, R. D.;
    • Lamb, Charles;
    • King, Robert L.;
    • Fagan, C. L.;
    • Hindersman, Charles H.;
    • Muhlbacher, Hans;
    • Jolson, Marvin A.;
    • Dixon, Donald F.;
    • Meissner, Frank;
    • Wise, Gordon L.;
    • Etzel, Michael J.;
    • Penn, William S.
    Publication type:
    Abstract

  • MARKETING POLICY DECISIONS.

    Published in:
    1976
    By:
    • Gross, Walter;
    • Michman, R. D.;
    • Lamb, Charles;
    • Walker, Bruce J.;
    • Adams, Kendall A.;
    • Kaher, Ruel;
    • Penn, William S.;
    • Mazze, Edward M.;
    • LaPlaca, Peter J.;
    • Jolson, Marvin A.;
    • King, Robert L.;
    • Gable, Myron;
    • Muhlbacher, Hans;
    • Becherer, Richard C.
    Publication type:
    Abstract

  • MARKETING INSTITUTIONS.

    Published in:
    1976
    By:
    • Gross, Walter;
    • LaPlaca, Peter J.;
    • Lamb, Charles;
    • Penn, William S.;
    • Adams, Kendall A.;
    • Gable, Myron;
    • Wise, Gordon L.;
    • Walker, Bruce J.;
    • Fagan, C. L.;
    • Dixon, Donald F.;
    • Etzel, Michael J.;
    • Becherer, Richard C.
    Publication type:
    Abstract

  • MARKETING EDUCATION.

    Published in:
    1976
    By:
    • LaPlaca, Peter J.;
    • Gross, Walter;
    • Penn, William S.;
    • Jolson, Marvin A.;
    • Kirchner, D. F.
    Publication type:
    Abstract

  • SPECIAL MARKETS.

    Published in:
    1976
    By:
    • Gross, Walter;
    • LaPlaca, Peter J.;
    • Kahler, Ruel;
    • Jolson, Marvin A.;
    • Penn, William S.;
    • Muhlbacher, Hans;
    • Walker, Bruce J.;
    • Fagan, C. L.
    Publication type:
    Abstract

  • MARKETING MIX.

    Published in:
    1976
    By:
    • Gross, Walter;
    • LaPlaca, Peter J.;
    • Lamb, Charles;
    • Fagen, C. L.;
    • Penn, William S.;
    • Jackson, Donald W.;
    • Hindersman, Charles H.;
    • King, Robert L.;
    • Muhlbacher, Hans;
    • Etzel, Michael J.;
    • Lanham, Ronald;
    • Grundy, Roy R.;
    • Kahler, Ruel;
    • Michman, R. D.;
    • Lowry, John R.;
    • Walker, Bruce J.;
    • Kirchner, D. F.;
    • Jolson, Marvin A.
    Publication type:
    Abstract

  • SPECIAL MARKETS.

    Published in:
    1976
    By:
    • Penn, William S.;
    • Lowry, John R.;
    • Lamb, Charles;
    • Kahler, Ruel
    Publication type:
    Abstract

  • MARKETING INSTITUTIONS.

    Published in:
    1976
    By:
    • Lamb, Charles;
    • Walker, Bruce J.;
    • Schoell, William F.;
    • Becherer, Richard C.;
    • Dixon, Donald F.;
    • Penn, William S.;
    • Walker, R. D.
    Publication type:
    Abstract

  • MACROMARKETING.

    Published in:
    1976
    By:
    • Penn, William S.;
    • Schoell, William F.;
    • Lamb, Charles;
    • Walker, Bruce J.;
    • Hindersman, Charles H.;
    • Jackson, Donald W.;
    • Michman, R. D.;
    • King, Robert L.;
    • McLaughlin, Daniel J.
    Publication type:
    Abstract

  • MARKETING POLICY DECISIONS.

    Published in:
    1976
    By:
    • Wilemon, David L.;
    • Thompson, John R.;
    • Penn, William S.;
    • LaPlaca, Peter J.;
    • Walker, Bruce J.;
    • Hindersman, Charles H.;
    • Spencer, Ulric M.;
    • Lamb, Charles
    Publication type:
    Abstract

  • MACROMARKETING.

    Published in:
    1976
    By:
    • Hindersman, Charles H.;
    • LaPlaca, Peter J.;
    • Lamb, Charles;
    • Jolson, M. A.;
    • Penn, William S.;
    • Thompson, John R.;
    • Spencer, Ulric M.;
    • Walker, Bruce J.
    Publication type:
    Abstract

  • SPECIAL MARKETS.

    Published in:
    1976
    By:
    • Thompson, John R.;
    • Walker, Bruce J.;
    • Meissner, Frank;
    • Gross, Walter;
    • Penn, William S.;
    • Wilemon, David L.
    Publication type:
    Abstract

  • MARKETING INSTITUTIONS.

    Published in:
    1976
    By:
    • Jolson, M. A.;
    • Walker, Bruce J.;
    • Gross, Walter;
    • Penn, William S.
    Publication type:
    Abstract

  • MARKETING HISTORY AND THEORY.

    Published in:
    1976
    By:
    • Penn, William S.
    Publication type:
    Abstract

  • 17. RESEARCH AND FORECASTING.

    Published in:
    1975
    By:
    • LaPlaca, Peter J.;
    • Lamb, Charles;
    • Walker, Bruce J.;
    • Kahler, Ruel;
    • Michman, R. D.;
    • Spencer, Ulric M.;
    • Penn, William S.
    Publication type:
    Abstract

  • 10. INTERNATIONAL MARKETING.

    Published in:
    1975
    By:
    • Meissner, Frank;
    • Penn, William S.;
    • King, Robert L.;
    • Walker, Bruce J.;
    • Lamb, Charles;
    • LaPlaca, Peter J.
    Publication type:
    Abstract

  • 19. SALES MANAGEMENT AND SELLING.

    Published in:
    1975
    By:
    • Jolson, M. A.;
    • Penn, William S.
    Publication type:
    Abstract

  • 16. REGIONAL ANALYSIS.

    Published in:
    1975
    By:
    • Kahler, Ruel;
    • Penn, William S.
    Publication type:
    Abstract

  • 18. RETAILING.

    Published in:
    1975
    By:
    • LaPlaca, Peter J.;
    • Lamb, Charles;
    • Etzel, Michael J.;
    • Penn, William S.;
    • Walker, Bruce J.;
    • Fagan, C. L.;
    • Michman, R. D.
    Publication type:
    Abstract

  • 12. MARKETING MANAGEMENT.

    Published in:
    1975
    By:
    • Kahler, Ruel;
    • Jolson, M. A.;
    • Penn, William S.
    Publication type:
    Abstract

  • 9. INDUSTRIAL AND CONSUMER GOODS.

    Published in:
    1975
    By:
    • Spencer, Ulric M.;
    • Penn, William S.;
    • Hendon, Donald W.;
    • Lowry, John R.;
    • LaPlaca, Peter J.
    Publication type:
    Abstract

  • 14. PLANNING AND STRATEGY.

    Published in:
    1975
    By:
    • Penn, William S.;
    • Spencer, Ulric M.;
    • Lamb, Charles;
    • LaPlaca, Peter J.;
    • Mazze, Edward M.;
    • Kahler, Ruel
    Publication type:
    Abstract

  • 2. AGRICULTURAL MARKETING.

    Published in:
    1975
    By:
    • Penn, William S.
    Publication type:
    Abstract

  • 5. CONSUMER BEHAVIOR.

    Published in:
    1975
    By:
    • Jolson, M. A.;
    • Etzel, Michael J.;
    • Lamb, Charles;
    • LaPlaca, Peter J.;
    • Penn, William S.;
    • Walker, Bruce J.
    Publication type:
    Abstract

  • 8. HISTORY AND TRENDS.

    Published in:
    1975
    By:
    • Michman, R. D.;
    • Penn, William S.
    Publication type:
    Abstract

  • 21. STORAGE AND TRANSPORTATION.

    Published in:
    1975
    By:
    • Penn, William S.;
    • Schoell, William F.;
    • Kahler, Ruel
    Publication type:
    Abstract

  • 18. RETAILING.

    Published in:
    1975
    By:
    • Penn, William S.;
    • Walker, Bruce J.;
    • LaPlaca, Peter J.
    Publication type:
    Abstract

  • 17. RESEARCH AND FORECASTING.

    Published in:
    1975
    By:
    • Penn, William S.;
    • Jolson, M. A.;
    • Walker, Bruce J.;
    • Mazze, Edward M.;
    • Lamb, Charles;
    • Hendon, Donald W.;
    • Becherer, Richard C.
    Publication type:
    Abstract

  • 12. MARKETING MANAGEMENT.

    Published in:
    1975
    By:
    • Kahler, Ruel;
    • Olsen, Robert M.;
    • LaPlaca, Peter J.;
    • Penn, William S.;
    • Hendon, Donald W.;
    • Spencer, Ulric M.
    Publication type:
    Abstract

  • 10. INTERNATIONAL MARKETING.

    Published in:
    1975
    By:
    • Meissner, Frank;
    • Lamb, Charles;
    • Penn, William S.;
    • Thompson, John R.
    Publication type:
    Abstract

  • 9. INDUSTRIAL AND CONSUMER GOODS.

    Published in:
    1975
    By:
    • Penn, William S.;
    • Hendon, Donald W.
    Publication type:
    Abstract