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- Title
Conditioning Effects from Repeated Household Interviews.
- Authors
Neter, John; Waksberg, Joseph
- Abstract
Repeated interviews with the same households are often conducted in surveys. Does this repeated interviewing affect the behavior and reports of the respondents? The answer has important implications for survey design. This article provides some evidence on the effects of repeated interviewing in a household expenditures survey.
- Subjects
INTERVIEWING; INTERVIEWING in marketing research; COST of living; SURVEYS; CONSUMER attitudes; HOUSEHOLD surveys; MARKET surveys; MARKETING research; CONSUMER behavior; TELEPHONE in business; RESPONDENTS
- Publication
Journal of Marketing, 1964, Vol 28, Issue 2, p51
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1248891