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- Title
10. Foreign Marketing.
- Authors
Penn, William S.; Fox, Harold W.; Worcester, Robert M.; King, Robert L.; Morgan, L. Robert; Disch, Wolfgang; Hinderman, Charles H.; Wolf, Alois F.; Wieland, John H.
- Abstract
The article presents abstracts of business literature related to international marketing. They include "The Selection of Overseas Management," by Francis X. Hodgson, "El Salvador: Its Agriculture and Trade," by Mary S. Coyner, and "Implications of Freeze-Drying for Commodities Produced in the Western United States," by Kermit Bird.
- Subjects
EL Salvador; UNITED States; MARKETING; EXPORT marketing; INTERNATIONAL trade; BUSINESS; FREEZE-dried food industry
- Publication
Journal of Marketing, 1964, Vol 28, Issue 1, p92
- ISSN
0022-2429
- Publication type
Abstract