Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleIdentifying Likely Sales Prospects.AuthorsLacy, Francis J.AbstractThis article describes a "user-nomination" research methodology for identifying nonusers of a product or service. The case history describing the technique is from a study by Opinion Research Corporation.SubjectsMARKETING research; CONSUMER attitude research; COMMERCIAL product evaluation; CONSUMER preferences research; MARKET surveys -- Design &; construction; ECONOMIC consumption surveys; SALES forecasting; QUESTIONNAIRES; TEST marketing; CONSUMER behavior researchPublicationJournal of Marketing, 1963, Vol 27, Issue 1, p61ISSN0022-2429Publication typeArticleDOI10.2307/1248584