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- Title
A aplicabilidade do plano de negócios às startups.
- Authors
Lisboa, Erika; de Oliveira Silva, Lorena Campêlo
- Abstract
Although the origin of the concept of entrepreneurship is divergent, the word entrepreneur is used since the eighteenth century and its significance continues to expand in the XXI century, through new niches like the startups. In Brazil, this is a matter that hasn't been much developed academically and so, due to this shortage, this research aims to relate the applicability of one of the main tools utilized by entrepreneurs, the business plan, to the reality in which startups fall within. Through the means of the bibliographic and academic references available, the conceptualization of business plan, startups and innovation; the identification of tools frequently used by startups and the delineation of the startup entrepreneurs profile are presented. In order to measure the efficiency of the business plan to the researched public, there were two complementary data collection within each other, the first qualitative, through interviews, later compiled in quantitative questionnaire with closed-ended questions, applied to the startup entrepreneurs. Lastly, the data were analyzed and the acceptance in the startups sector regarding the application of a business plan to its reality was identified. This study justifies itself in an academic and managerial manner given the potential contribution of the further studies, research and startups itself.
- Publication
Universitas. Gestão e Tecnologia, 2015, Vol 5, Issue 2, p25
- ISSN
2179-8311
- Publication type
Article
- DOI
10.5102/un.gti.v5i2.3276