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- Title
Formative Research to Inform College Health Communication Campaigns About COVID-19 Prevention Behaviors.
- Authors
Seitz, Holli H.; Gardner, Antonio J.; Pylate, Leah B. P.
- Abstract
This research aimed to inform the development of a health communication campaign to increase the uptake of COVID-19 prevention behaviors among university students. Twenty-eight students attending a mid-sized public university in the southeastern United States and 84 parents or guardians of university students were recruited. The study included an online survey assessing COVID-19 prevention behaviors, perceived susceptibility to COVID-19, perceived severity of COVID-19, and semi-structured interviews to elicit beliefs on COVID-19 prevention behaviors. Students and parents/guardians reported that getting COVID-19 was possible but not necessarily likely. COVID-19 was seen as serious and at least somewhat severe. Dominant interview themes for benefits, barriers, response efficacy, and self-efficacy related to prevention behaviors are reported. Overall, perceptions of behavioral benefits, barriers, and response efficacy were often shared by parents and students but varied across behaviors. These data provide insights for future campaign development for the control of infectious diseases among college students.
- Subjects
SOUTHERN States; PREVENTION of communicable diseases; COVID-19; PSYCHOLOGY of college students; RESEARCH methodology; INTERVIEWING; SURVEYS; SEVERITY of illness index; SELF-efficacy; COMMUNICATION; HEALTH behavior; UNIVERSITIES &; colleges; GUARDIAN &; ward; DISEASE susceptibility; HEALTH attitudes; HEALTH promotion; PARENTS
- Publication
Health Promotion Practice, 2024, Vol 25, Issue 1, p105
- ISSN
1524-8399
- Publication type
Article
- DOI
10.1177/15248399231160768