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- Title
Competitive advantage in selected spa companies in Slovakia.
- Authors
Halenárová, Mária
- Abstract
The main purpose of the article is to identify and assess the sources of competitive advantage in selected spa companies in Slovakia. The identification of the competitive potential of selected resources of spa enterprises is determined on the basis of available information from scientific and statistical sources. The VRIO analysis was used, which focuses on the specific resources of spa companies that constitute a high competitive advantage. Through analysis, synthesis and deduction, specific sources of competitive potential were selected. The analysis of the competitive potential of the spas of Piešťany, Bojnice and Trenčianske Teplice showed that the spas of Piešťany have the greatest competitive potential within the selected resources. These are resources such as history, natural conditions, certification and use of healing waters.
- Subjects
SLOVAKIA; COMPETITIVE advantage in business; HEALTH resorts; WATER use; BUSINESS enterprises
- Publication
Studia Commercialia Bratislavensia, 2023, Vol 16, Issue 55, p15
- ISSN
1337-7493
- Publication type
Article