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- Title
Applying Competitive Intelligence: The Case of Thermoplastics Elastomers.
- Authors
Salvador, Marisela Rodriguez; Casanova, Luis Francisco Salinas
- Abstract
The objective of this article is to investigate and identify drivers to compete in the industry of plastics through the application of the methodology of Competitive Intelligence. Practical implications: This article provides a practical case of the Competitive Intelligence Methodology applied to the Thermoplastics Elastomers Industry, specifically within the Styrenic Block Copolymers category. The output of this research helped support a Mexican Company in their decision-making process.
- Subjects
MEXICO; BUSINESS intelligence; THERMOPLASTICS; ELASTOMERS; BLOCK copolymers; DECISION making
- Publication
Journal of Intelligence Studies in Business, 2012, Vol 2, Issue 3, p41
- ISSN
2001-015X
- Publication type
Article