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- Title
Comunicación corporativa de organizaciones que ofrecen recursos bibliotecarios en la Web.
- Authors
Castillo-Díaz, Ana; Jiménez-Fernández, Concepción-María
- Abstract
We analyze the online corporate communications of 17 institutions of the library and information science area, selected from those contained in the Anuario de bibliotecas españolas 2009 (Spanish libraries yearbook) of the Fundación Alonso Quijano. We analyze the management and communication effectiveness of the brands present on their portals, based on a model designed for this purpose. Online communication options affect the image and reputation of companies and, therefore, it is essential to take care of them.
- Subjects
ADVERTISING; CORPORATE communications; INTERNET research; DIGITAL libraries; RESEARCH in information science; DOCUMENTATION
- Publication
El Profesional de la Información, 2010, Vol 19, Issue 2, p184
- ISSN
1386-6710
- Publication type
Article
- DOI
10.3145/epi.2010.mar.09