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- Title
Segmenting Snowboarders by demographic and psychographic variables.
- Authors
Kaimakamis, Dimitris; Balaska, Panagiota; Mitatou, Olga; Alexandris, Konstantinos
- Abstract
The present study aimed to profile recreational snowboarders according to socio-demographic characteristics. Particularly participants segmented by their snowboarding activity attachment levels, and then investigated relationships with leisure constraints. Two hundred and eighty (N=280) snowboarders, from one skiing resort, participated in the study and completed the sport attachment (Funk & James, 2006) scale and the leisure constraints (Alexandris & Carroll, 1997) questionnaire. In terms of their demographic profile, the results indicated that the majority of snowboarders were male, single, well-educated and less than 30 years old. In terms of the psychographic profile, the results of the cluster analysis revealed two groups (high and low attachment levels), which had statistical significant different scores in the intrerpersonal and intrapersonal constraint categories. The theoretical and applied implications of these results are discussed.
- Subjects
SNOWBOARDERS; SOCIODEMOGRAPHIC factors; PSYCHOGRAPHICS; PHYSICAL activity; CLUSTER analysis (Statistics); SPORTS participation
- Publication
Hellenic Journal of Sport & Recreation Management, 2012, Vol 9, Issue 2, p25
- ISSN
1791-6933
- Publication type
Article