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- Title
New Product Marketing Blurs the Line Between Nicotine Replacement Therapy and Smokeless Tobacco Products.
- Authors
Kostygina, Ganna; England, Lucinda; Pamela Ling
- Abstract
Tobacco companies have begun to acquire pharmaceutical subsidiaries and recently started to market nicotine replacement therapies, such as Zonnic nicotine gum, in convenience stores. Conversely, tobacco companies are producing tobacco products such as tobacco chewing gum and lozenges that resemble pharmaceutical nicotine replacement products, including a nicotine pouch product that resembles snus pouches.This convergence of nicotine and tobacco product marketing has implications for regulation and tobacco cessation.
- Subjects
UNITED States; NICOTINE replacement therapy; MARKETING; MARKETING ethics; TOBACCO products; PUBLIC health; DRUG addiction; NICOTINE; SMOKING cessation; SOCIAL psychology; ETHICS; EQUIPMENT &; supplies
- Publication
American Journal of Public Health, 2016, Vol 106, Issue 7, p1219
- ISSN
0090-0036
- Publication type
Article
- DOI
10.2105/AJPH.2016.303057