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- Title
Housing Finance Perceptual Analysis: Evidence based on potential borrowers at Home First Finance Company (HFFC), India.
- Authors
K., BHAGYALAKSHMI; T., MUTHUPANDIAN; S., MANIMARAN
- Abstract
The housing finance is predicted to experience lower growth of credit with a rate of 9-12% from the fiscal year 2021 onwards as per the report of ICRA, due to the catastrophic impact of COVID-19. Although, it is an adverse situation, there is a positive gesture for the house loan borrowers to travel for home loans, thereby creating more demand for the loans, which may be a major push for home loan lenders, which increases competition between public sector companies. Out of 500 calls in which the company receives daily by marketing campaign, around 40 calls will be assigned to each employee to know whether the leads are really interested in getting home loans or whether the potential borrowers are able to repay the loans. The conversion rate from leads to customers will be around only 30%. Since the conversion rate is low, determining customer perception ahead of time provides valuable services for customers.
- Subjects
INDIA; HOUSING finance; FINANCE companies; LOANS; MORTGAGE loans; MARKETING; CONSUMERS
- Publication
Finance India, 2023, Vol 37, Issue 3, p813
- ISSN
0970-3772
- Publication type
Article