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- Title
What Are the Key Determinants of Digital Transformation? Empirical Evidence from Spanish Food Units (Mercas) Network.
- Authors
Poveda-Larrosa, Ana; Sogorb-Mira, Francisco
- Abstract
The article discusses the key determinants of digital transformation in food units in Spain, with a focus on the impact of the public sector company, Mercasa, on the Spanish economy and the incorporation of digital technologies in public sector companies in Spain. The article also focuses on the effective measures for driving sustainable growth of revenue, value creation in business and developing new revenue models for cost reduction in Spain.
- Subjects
SPAIN; DIGITAL transformation; MERCASA (Company); SPANISH cooking; DIGITAL technology; SUSTAINABLE development; VALUE creation; FOOD industry; PUBLIC sector
- Publication
UCJC Business & Society Review, 2023, Vol 20, Issue 79, p18
- ISSN
2659-3270
- Publication type
Article
- DOI
10.3232/UBR.2023.V20.N4.01