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- Title
Social Identity and Perceptions of Media Persuasion: Are We Always Less Influenced Than Others?
- Authors
Duck, Julie M.; Hogg, Michael A.; Terry, Deborah J.
- Abstract
People typically perceive negative media content (e.g., violence) to have more impact on others than on themselves (a third-person effect). To examine the perceived effects of positive content (e.g., public-service advertisements) and the moderating role of social identities, we examined students' perceptions of the impact of AIDS advertisements on self; students (in-group), nonstudents (out-group), and people in general. Perceived self-other differences varied with the salience of student identity. Low identifiers displayed the typical third-person effect, whereas high identifiers were more willing to acknowledge impact on themselves and the student in-group. Further, when influence was normatively acceptable within the in-group, high identifiers perceived self and students (us) as more influenced than nonstudents (them). The theoretical and practical implications of this reversal in third-person perceptions are discussed.
- Subjects
GROUP identity; SENSORY perception; MASS media; AIDS; SOCIAL psychology
- Publication
Journal of Applied Social Psychology, 1999, Vol 29, Issue 9, p1879
- ISSN
0021-9029
- Publication type
Article
- DOI
10.1111/j.1559-1816.1999.tb00156.x