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- Title
EVENT TOURISM AS THE SOLUTION IN FORMATION OF THE BRANDED TOURIST PRODUCT OF KAZAKHSTAN.
- Authors
Koitanova, Aliya Zh.; Zhumaldinova, Dina Zh.; Amanbekova, Lyazzat M.
- Abstract
The article presents a study which explores the consideration and identification on the development of tourist branch in Kazakhstan. The study examines the factors of mass event types of tourism, transformation of tourism and economic development. The study also reveals the benefits of event tourism to the development and promotion of tourism industries in the country.
- Subjects
KAZAKHSTAN; CENTRAL Asia; TRAVEL &; economics; ECONOMIC impact; TOURISM marketing; NATIONAL tourism organizations; ASIA description &; travel
- Publication
Education & Science Without Borders, 2014, Vol 5, Issue 9, p13
- ISSN
1804-2473
- Publication type
Article