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- Title
Mídia social na promoção do aleitamento materno.
- Authors
Baena Moura, Lucimara Garcia; Maier, Alessandra Maria Rocha Rodrigues; Dias Antunes, Mateus; Nishida, Fernanda Shizue; França Garcia, Lucas; Massuda, Ely Mitie
- Abstract
Health content has been increasingly searched on the internet, especially through social media, and they are webs of relationships established between people. The objective of the study was to characterize the content of videos published on YouTube on breastfeeding, verifying the association between behavioral variables, quality of the video content, and problems with breastfeeding. This is a descriptive-analytical study, e he chi-square test was used to assess possible associations between variables (p<0,05). 62 videos were found and most of them (72.6%) did not have breastfeeding techniques. There was a statistically significant association between being a health professional and talking about milk production (p=0,0105), personal experience (p=0,0001), and problems with breastfeeding (p=0,0001). This study concludes that videos are a good health-promoting tool, however, on the topic of breastfeeding, videos without professionals tend not to deal with milk production; they are usually reported on personal experience and do not bring scientific information.
- Publication
Saúde e Pesquisa, 2021, Vol 14, Issue 3, p601
- ISSN
1983-1870
- Publication type
Article
- DOI
10.17765/2176-9206.2021v14n3e9442