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- Title
Improving Advertising Techniques Based On The Meat Products Consumers' Behavious In Iasi, Romania.
- Authors
Jităreanu, Andy Felix; Chiran, Aurel; Gîndu, Elena; Drobota, Benedicta
- Abstract
Many Romanian companies in the agriculural and food sector have to face the problem of choosing the most appropriate methods and techniques to promote their products, in the context of stiff market competition. The first step in accomplishing this goal is a market study that reveals the consumers characteristics and their prefferences regarding food products, as well as their buying habits. The purpose of this paper is studying the actual state of the meat products market, which will prove to be useful for improving the advertising methods and techniques used on the Romanian market, as well as identifying new ways to promote food products in order to create a competitive advantage on a market which is almost saturated. The paper aims to identify the exact variables to be considered when conducting an advertising plan, based on the consumers' behaviour regarding meat products.
- Subjects
ROMANIA; MEAT; CONSUMER behavior; AGRICULTURAL industries; FOOD industry; MARKETING strategy
- Publication
Bulletin of the University of Agricultural Sciences & Veterinary Medicine Cluj-Napoca. Horticulture, 2011, Vol 68, Issue 2, p108
- ISSN
1843-5254
- Publication type
Article