Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePresident's Letter.AuthorsBILSON, CAROLEAbstractIn the article, author discusses the improved position of designers in creativity and business and mentions that style of designing and promoting product is affected by marketing and big data.SubjectsDESIGN consultants; BIG dataPublicationDesign Management Review, 2015, Vol 26, Issue 2, p2ISSN1557-0614Publication typeArticleDOI10.1111/drev.10316