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- Title
Learning Emergent Strategies Through Design Thinking.
- Authors
Fixson, Sebastian K.; Rao, Jay
- Abstract
Analyzing a new business opportunity with traditional business tools, which are based on the logic of predictability, can handicap a new project before it even begins. That's why Babson educators teach emergent strategy, and they do it using design thinking. When the variables are unknown, predicting outcomes a priori with traditional business analytics is often a losing proposition. At Babson College, educators teach emergent strategy, which uses ideation, prototyping, and iteration-tools more familiar to entrepreneurs and design thinkers.
- Subjects
BUSINESSPEOPLE; EDUCATORS; DESIGN education in universities &; colleges; BUSINESS planning; BABSON College
- Publication
Design Management Review, 2014, Vol 25, Issue 1, p46
- ISSN
1557-0614
- Publication type
Article
- DOI
10.1111/drev.10271