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- Title
Análise Sócio-hermenêutica do Discurso da Sustentabilidade a Partir de Materiais Visuais.
- Authors
de Araújo Lima Coelho, Ana Lúcia; Kleinübing Godoi, Christiane; Coelho, Christiano
- Abstract
This article aims to demonstrate the discourse analysis on sustainability - the study object - based on visual materials. Sustainability reports published over the past five years (2007-2011) by the studied company were used as discursive sources. We concluded that the company's discourse on sustainability, from the methodological perspectives of visual material analysis and socio-hermeneutic levels of discourse analysis, is a construction loaded with explicit and implicit interests. The study contributes to exploring the potential of incorporating these materials in the analysis of organizational phenomena and to stimulate the use of this approach as a methodological practice.
- Publication
RAC: Revista de Administração Contemporânea, 2015, Vol 19, Issue 5, p649
- ISSN
1415-6555
- Publication type
Article
- DOI
10.1590/1982-7849rac2015150032