Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleGetting Started with Conjoint Analysis.AuthorsDeal, KenAbstractThe article reviews the book "Getting Started with Conjoint Analysis," by Bryan Orme.SubjectsGETTING Started With Conjoint Analysis (Book); ORME, Bryan; CONJOINT analysis; NONFICTIONPublicationMarketing Research, 2005, Vol 17, Issue 4, p42ISSN1040-8460Publication typeBook Review