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- Title
SCALE UP UMKM DESA BATEGEDE MELALUI DIGITAL BRANDING SEBAGAI UPAYA PENINGKATAN EKONOMI DALAM MEWUJUDKAN SDGS DESA.
- Authors
Kurniawan, Indra; Maulana, Yasa; Kamali, Muhammad; Sulthony, Muhammad; Ibad, Irsyadul; Izza, Alfani Achmad; Fitriana, Via; Nanda, Fina Ristia; Amalya, Ayu Ardyana; Antari, Dewi; Absor, Ulil
- Abstract
Bategede Village, which is located in a mountainous area, makes Bategede Village residents less abreast of technological developments. So far, the UMKM in Bategede Village have only relied on offline sales with unstable income. So we raised the title "Scale Up UMKM in Bategede Village through Digital Branding as an Effort to Improve the Economy in Realizing the Village SDGs" with the hope of bringing positive changes to UMKM actors in Bategede Village which will have an impact on improving the economy of the Bategede Village community. This activity takes place from August – November 2022. The activity is divided into 8 stages, namely: participant data collection, logo design for MSMEs, product packaging development for UMKM, digital promotion design, UMKM towards e-commerce, promotion of UMKM videos, digital branding websites, and access to e-commerce. capital & financial management management. The result of this activity is that partners are able to manage their business well, especially in the field of digital branding and marketing, partners are able to create logo designs that suit their respective businesses, partners are able to make packaging designs and labels that have high selling value., building the ability of partners to create attractive promotional designs through the Canva application. The Digital Branding website will also be managed by the Bategede Village Youth Organization to support the progress of the Bategede Village UMKM in the future. PKK members who have participated in this activity will later become cadres who can teach the knowledge that has been obtained to PKK members or other UMKM.
- Publication
Qardhul Hasan: Media Pengabdian Kepada Masyarakat, 2024, Vol 10, Issue 1, p26
- ISSN
2442-3726
- Publication type
Article
- DOI
10.30997/qh.v10i1.7008