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- Title
Newly Released.
- Abstract
This article presents a list of books related to marketing and consumer behavior. Some of the books enlisted are: At the Speed of Light There Is Only Illumination: A Reappraisal of Marshall McLuhan," edited by John Moss and Linda M, Morra; "Branded Nation: The Marketing of Megachurch"; "A Cognitive Psychology of Mass Communication," 4th ed. by Richard Jackson Harris; "Communicating for Change: Strategies of Social and Political Advocates," by John P, McHale; "Genre and Television: From Cop Shows to Cartoons in American Culture," by Jason Mittell; and "Handbook of Political Communication Research," edited by Lynda Lee Kaid.
- Subjects
MARKETING -- Bibliographies; CONSUMER behavior; MARKETING &; Consumer Behavior (Book); HANDBOOK of Political Communication Research (Book); MARKETING of Megachurch, College Inc. &; Museumworld, The (Book); COGNITIVE Psychology of Mass Communication, A (Book)
- Publication
Journalism & Mass Communication Quarterly, 2005, Vol 82, Issue 1, p231
- ISSN
1077-6990
- Publication type
Article
- DOI
10.1177/107769900508200114