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- Title
Book review: How to design, implement, and analyse a survey.
- Authors
Gupta, Raunak
- Abstract
The book "How to Design, Implement, and Analyse a Survey" by Anthony Arundel provides detailed insights into every aspect of conducting meaningful surveys and gaining relevant insights from them. It is aimed at graduate and undergraduate students, research scholars, academicians, and practitioners in management, social sciences, and market research. The book covers topics such as the fundamentals of survey research, questionnaire design, testing, implementation, data processing, analysis, and reporting. It offers guidance on avoiding common methodological mistakes and provides a clear understanding of the survey research process. However, the book could benefit from more specific examples relevant to different research problems.
- Subjects
ELGAR, Edward, 1857-1934; QUANTITATIVE research; RESEARCH questions
- Publication
Journal of General Management, 2024, Vol 49, Issue 4, p323
- ISSN
0306-3070
- Publication type
Article
- DOI
10.1177/03063070231193339