We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
MINORS TRAPPED IN THE MAGICAL WORLD OF AUGMENTED REALITY, ADVERGAMING AND SOCIAL NETWORKS.
- Authors
del Moral Pérez, M. Esther; Villalustre Martínez, Lourdes; Neira-Piñeiro, M. Rosario
- Abstract
Augmented Reality (AR) provides new opportunities to create attractive settings for minors, as it immerses them in magical interactive worlds, recreates fantastic situations and makes them experience surprising events. Publicity enriched with AR enables virtual and playful interaction with 3D objects, involving consumers and increasing the flow effect. This phenomenon provokes suspicion in the educational environment, as its immersive power increases the uncritical assimilation of advertising discourse. This research analyses the strategies and persuasive resources used in several publicity campaigns with AR, addressed to the Smartphone generation, which is used to advergames and social networks. Finally, some keys are proposed, aimed at training young people in the critical analysis and promoting models of intelligent consumption.
- Subjects
AUGMENTED reality; SOCIAL networks; INTERNET &; teenagers
- Publication
Revista Prisma Social, 2016, p1
- ISSN
1989-3469
- Publication type
Article