We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Distribution Conundrum of Bank Originated Life Insurance Firms in India: The Compelling Case of SBI Life and HDFC Life.
- Authors
Pant, Tanmay; Srivastava, Rajeev
- Abstract
An evolving phenomenon, the life insurance distribution is poised for further disruptions in the future. Technological advances - in the way life insurance is sold, both as a facilitator to the traditional channels as well through online - have meant that the distribution mixes of companies sport a look that is very different from the recent past. A slew of regulations havefurther spiced up the distribution landscape and the result is an uncertain future. The underlying statement rr that "no one jsise fits oil" and the companies are more or less moving towards a multi-distribution regime in the hope of arriving at that elusive optimum distribution mix. Further, the company ownership structures involving life insurance firms promoted by a public/private bank and, nonbank promoted firms have added to the intrigue. It is in the backdrop of the aforesaid, that this paper brings to the fore a never before highlighted conundrum, that of same source originated (read: a bank) companies having distribution mechanisms as diverse as chalk and cheese. To this end. the paper an alyses the distribution mixes of two such reprtsen ta lives, SBI Life (leading public bank originated company) and HDFC Life (leadingprivate bank originated company) for the last five years and analyzes the distribution trends and the anomalies within and between the set ups. In addition to providing insights into strategic decision making, the paper offers inputs to the practitioners.
- Subjects
INDIA; LIFE insurance; INSURANCE companies; SBI Life Insurance Co. Ltd.; HDFC Standard Life Insurance Co. Ltd.; INSURANCE policies
- Publication
BimaQuest: The Journal of Insurance & Management, 2017, p6
- ISSN
0974-0791
- Publication type
Article