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- Title
Fear of Online Consumer Identity Theft: Cross-Country Application and Short Scale Development.
- Authors
Walsh, Gianfranco; Shiu, Edward; Hassan, Louise; Hille, Patrick; Takahashi, Ikuo
- Abstract
The growing internationalization of electronic commerce demands the establishment of the cross-national validity of theoretical concepts. An important concept in e-commerce is consumers' fear of online identity theft (FOIT), which impedes consumers' willingness to engage in online transactions and can negatively affect e-commerce revenues. The present study validates the consumer FOIT scale developed in Germany by Hille et al. (2015) in a cross-cultural setting and proposes an abbreviated version of the scale, which is approximately 35% shorter than the original. Established validation procedures with samples of online consumers from Germany, the United States, and Japan demonstrate the reliability, validity, and cross-national applicability of the short FOIT scale. In particular, this study extends Hille et al. (2015) research by examining and revealing the impact of FOIT on consumers' prevention-focused responses. This research offers implications for both research and e-commerce managers.
- Subjects
GERMANY; ONLINE identities; IDENTITY theft; ELECTRONIC commerce; FEAR
- Publication
Information Systems Frontiers, 2019, Vol 21, Issue 6, p1251
- ISSN
1387-3326
- Publication type
Article
- DOI
10.1007/s10796-019-09958-2