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- Title
ONLINE (ÇEVRİM İÇİ) ALIŞVERİŞTE AKADEMİSYEN DAVRANIŞLARI VE ALIŞVERİŞE YÖNELTEN ETKENLER.
- Authors
ÇETİN, Hakan
- Abstract
The use of Internet has been increasing in the world and Turkey day by day, there has been an increase in online shopping. The aim of this study is to investigate the online shopping behaviors and tendencies of academic staff. For this aim, data was collected via Internet from 300 academicians selected through using easily accessible sampling technique. Of the questionnaire, 287 were found to be valid and then evaluated. As a result of analyzing the data, it was found out that shopping via Internet among academic staff was very common and the most preferred shopping type was "discounted sales days". Besides, various differences have been detected in terms of gender on the products preferred in online shopping. The factors encouraging online shopping were "price advantage", "time management" and "diversity of the goods".
- Publication
Suleyman Demirel University Journal of Faculty of Economics & Administrative Sciences, 2014, Vol 19, Issue 4, p65
- ISSN
1301-0603
- Publication type
Article