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- Title
POMEN POZNAVANJA NACIONALNEGA ZNAČAJA IN KULTURNIH POSEBNOSTI ZA SLOVENSKO GOSPODARSKO DIPLOMACIJO: PRIMER HRVAŠKE IN SRBIJE.
- Authors
RAŠKOVIČ, Matevž; SVETLIČIČ, Marjan
- Abstract
Despite growing interest in the study of culture and its dimensions in international business and international relations literature over the last few decades, most analyses neglect the issue of national character and its impact on international economic relationships. The concept of national character has emerged from the anthropology and social psychology literature. We believe the increased importance and interest in business diplomacy within the framework of international relations can gain substantially by addressing the issue and by analyzing the concept of national character because this helps in anticipating the behavioral responses of foreign "partners" within the myriad communication and negotiation elements of diplomatic relationships. The purpose of this paper is to fill in the gap related to the exclusion of the concept of national character in the Slovenian (business) diplomacy literature, and to define and operationalise the concept of national character in terms of its usefulness for diplomatic practice. The basic goal of the paper is to show via the example of ex-Yugoslav countries (Slovenia, Croatia and Serbia) the most important elements of their national characters, addressing both their universality and contingency. We confirm the hypothesis that these selected ex-Yugoslav countries are by no means culturally heterogeneous through our comparisons, and further conclude with a series of rec-ommendations and the implications these differences hold for the functioning of Slovenian business diplomacy in these selected countries.
- Subjects
SLOVENIA; INTERNATIONAL business enterprises; INTERNATIONAL relations; ANTHROPOLOGY; SOCIAL psychology; DIPLOMACY
- Publication
Teorija in Praksa, 2011, Vol 48, Issue 3, p776
- ISSN
0040-3598
- Publication type
Article