We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
AUTHORS' REPLY.
- Authors
Rudelius, William; Wood, Glenn L.
- Abstract
A response by William Rudelius and Glenn L. Wood the comments about their article "Life Insurance and Product Innovations," that was published in the Journal is presented. The authors reflect that they agree with the suggestion that much can be learned from product failures and argues that they were only attempting to add fragments to innovation theory and knowledge. They present linear models in trying to create a hypothesis on the diffusion of innovation among life insurance firms using three levels of size of firm.
- Subjects
INSURANCE; JOURNAL of Risk &; Insurance (Periodical); WOOD, Glenn L.; LINEAR statistical models; MATHEMATICAL statistics; DIFFUSION of innovations; LIFE insurance; LIFE insurance companies; INSURANCE stocks
- Publication
Journal of Risk & Insurance, 1972, Vol 39, Issue 1, p142
- ISSN
0022-4367
- Publication type
Article
- DOI
10.2307/251664