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- Title
Q Analysis of Large Samples.
- Authors
Johnson, Richard M.
- Abstract
Q analysis, the factor analysis of person-by-person correlation matrices, becomes unmanageable with large samples. There is, however, a one-step approach for computing principal components of the matrix of correlations among an unlimited number of individuals, so long as the number of response items is limited.
- Subjects
LAW of large numbers; MATHEMATICAL models of marketing; STATISTICAL correlation; MATRICES (Mathematics); MARKETING research; COMPUTER simulation; MATHEMATICAL models in business; STATISTICS; SIMULATION methods &; models; MATHEMATICAL models of industrial management
- Publication
Journal of Marketing Research (JMR), 1970, Vol 7, Issue 1, p104
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3149515