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- Title
The Effectiveness of Self-Administered Questionnaires.
- Authors
Sudman, Seymour; Greeley, Andrew; Pinto, Leonard
- Abstract
The use of self-administered questionnaires in conjunction with personal interviews is an efficient data collection procedure which achieves a high cooperation rate, especially from teenagers. This article describes the costs and cooperation rates of alternative methods attempted in an NORC experiment and compares the responses for the self-administered questionnaire and the personal interview.
- Subjects
MARKETING research; QUESTIONNAIRES; RESEARCH institutes; MARKETING; BAYESIAN analysis; TEENAGERS; INTERVIEWING; MARKETING strategy
- Publication
Journal of Marketing Research (JMR), 1965, Vol 2, Issue 3, p293
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3150189