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- Title
THE NEED FOR PASSING FROM BALNEARY TOURISM TO SPA TOURISM IN MOUNTAINOUS BANAT.
- Authors
POPOVICI, Gheorghe
- Abstract
The paper presents the results of the study on new trends in health tourism, from traditional balneary tourism to modern SPA tourism (health by water). The SWOT analysis of strengths, weaknesses, opportunities and threats was carried out on the status of Baile Herculane spa resort in Caraş-Severin county. The new forms of SPA tourism constitute "niche tourism" addressed to relatively small groups of tourists, but very "demanding" and therefore a new approach to the tourist offer is needed to surprise the visitors. Tourists will come "for the sake of experience" and, after the experience is lived, they leave as friends of these places and people. If the tourists leave as friends of these lands, the hosts will be grateful. If they come back accompanied by other friends or acquaintances, then this shall be an accomplishment for all!
- Subjects
MEDICAL tourism; SWOT analysis; HEALTH resorts; TOURISM marketing; INTERNET marketing
- Publication
Analele Universitatii 'Eftimie Murgu' Resita. Fascicola II. Studii Economice, 2017, p191
- ISSN
2344-6315
- Publication type
Article