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- Title
SUSTAINABLE TOURISM DEVELOPMENT AND COMPETITIVENESS.
- Authors
Kolesárová, Stela; Vozárová, Ivana Kravčáková
- Abstract
Tourism is one of the most promising and dynamic sectors in the world. It is very important to plan and develop tourism purposefully and sustainably, finding compromises between the environmental, economic and social goals of society. Sustainable tourism development management must maintain a high level of satisfaction of tourists' needs, ensure meaningful experiences for consumers, raise their awareness of sustainability issues and spread sustainable tourism practices among them. The significance of the ambitions of the development of the sustainable tourism sector is analyzed in this paper from the point of view of strengthening its competitiveness. The paper analyzes the professional literature and tries to reveal the main forms and factors of strengthening the competitiveness of tourism by implementing the economic, social and environmental goals of the development of the territories of tourism destinations. A systematic literature review yielded several interesting findings: Entrepreneurs are interested in implementing new technologies in tourism services that have a positive impact on the environment and local communities; however, there are many challenges to change the environment, increase consumers' motivation for sustainabletourism services and change their behavior towards more sustainable ones. This paper addresses the main challenges of sustainable tourism development and provides new insights into strengthening the competitiveness of a sustainable tourism destination.
- Publication
Young Science / Mladá Veda, 2023, Vol 11, Issue 5, p158
- ISSN
1339-3189
- Publication type
Article