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- Title
O papel da dimensão temporal do controle percebido pelo consumidor em episódios de insatisfação.
- Authors
Pacheco, Natalia Araujo; Pizzutti, Cristiane; Wagner, Rafael Luis; Franceschetto, Ivair
- Abstract
Perceived control has important effects on people's mental and physical health as well as consumer behavior. The effects of perceived control on consumer behavior has been studied for several years. However, a few studies addresses its role on unsatisfactory episodes and none of them has investigated the temporal dimension of perceived control - past perceived control, present perceived control, and future perceived control. Such temporal dimension has been recently investigated in psychology and the findings suggests that it may be of great value to understand and predict consumer behavior in unsatisfactory episodes. The present article presents a temporal model of perceived control developed in psychology literature and proposes how to apply this model in the consumer behavior context, contributing to the literature by broadening the scope of investigation regarding the role of perceived control and adopting a model that has not been used in this area. The present article also presents managerial contributions, because managers who know the potential effects of the temporal dimension of perceived control may decide to adopt tactics that influence consumers' perceived past, present and future control, such as providing more information, allowing consumers to make more choices or co-produce what they will consumer. The article presents research propositions to guide future research and suggests how to adapt the original model to the context of consumer dissatisfaction.
- Publication
RAIMED: Revista de Administração IMED, 2017, Vol 7, Issue 1, p291
- ISSN
2237-7956
- Publication type
Article
- DOI
10.18256/2237-7956/raimed.v7n1p291-312