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- Title
A INOVAÇÃO ORGANIZACIONAL COMO VANTAGEM COMPETITIVA: UM ESTUDO SOBRE A AGROINDÚSTRIA ORGÂNICA BRASILEIRA.
- Authors
Edoardo Coti-Zelati, Paolo; Miniussi, Adriana; Arruda de Araújo, Davi Lucas; Jucá de Queiroz, Mauricio
- Abstract
This research aimed to identify the influence of the innovation process in the competitiveness of brazilian organic agrifood industry, we sought to create adhesion between the literature review and empirical research raised the strategies of innovation and competitiveness in the sector. The trend of the globalized market indicates favorable prospects for industries Organic food, for this reason the industries have realized the need to restructure to meet the demand, the food industry has been searching for market differentiation looking to add value to your product and make a profit. As for methodology, exploratory research with 83 managers of companies in the organic agrifood sector, the result was that innovation had a positive influence on the competitiveness of organic products and the theoretical foundation joined the conducted research was conducted showing that companies should focus on innovations to generate competitive advantage.
- Publication
RACE- Revista de Administraçâo, Contabilidade e Economia, 2018, Vol 17, Issue 1, p225
- ISSN
2179-4936
- Publication type
Article
- DOI
10.18593/race.v17i1.16029