Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEmploying Introductory Statistics Students at 'Stats Dairy'.AuthorsKeeling, KellieAbstractSummary To combat students' fear of statistics I employ my students at a fictional company, Stats Dairy, run by cows. Almost all examples used in the class notes, exercises, humour and exams use data 'collected' from this company.SubjectsSTATISTICS education; TEACHING methods; STUDENT recreation; ACTIVE learning; STATISTICAL hypothesis testing; REGRESSION analysisPublicationTeaching Statistics, 2011, Vol 33, Issue 3, p78ISSN0141-982XPublication typeArticleDOI10.1111/j.1467-9639.2010.00429.x