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- Title
PREKĖS ŽENKLO RINKODAROS MODELIS SOCIALINIUOSE TINKLUOSE.
- Authors
Jezukevičiūtė, Jolita; Davidavičienė, Vida
- Abstract
The paper analyzes the brand and its marketing solutions on social networks. This analysis led to the creation of improved brand marketing model on social networks, which will contribute to the rapid and cheap organization brand recognition, increase competitive advantage and enhance consumer loyalty. Therefore, the brand and a variety of social networks are becoming a hot research area for brand marketing model on social networks. The world's most successful brand marketing models exploratory analysis of a single case study revealed a brand marketing social networking tools that affect consumers the most. Based on information analysis and methodological studies, develop a brand marketing model on social networks.
- Subjects
MARKETING; ECONOMIC models; SOCIAL networks; BRAND identification; ECONOMICS methodology; INFORMATION theory in economics
- Publication
Science: Future of Lithuania / Mokslas: Lietuvos Ateitis, 2014, Vol 6, Issue 1, p120
- ISSN
2029-2341
- Publication type
Article
- DOI
10.3846/mla.2014.15