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- Title
„AZ VAGY, AMIT MEGESZEL”:A HAZAI FOGYASZTÓK EGÉSZSÉGES TÁPLÁLKOZÁSSAL KAPCSOLATOS PERCEPCIÓI ÉS ATTITŰDJEI.
- Authors
ERZSÉBET, MALOTA; TAMÁS, GYULAVÁRI; ESZTER, BOGÁROMI
- Abstract
The aim of this research was to investigate perceptions, attitudes and behaviour patterns of Hungarian consumers about healthy eating. Based on a representative sample of 1500 respondents countrywide the authors have examined the importance of healthy eating for adult consumers: what do they consider as healthy/unhealthy eating and what behaviour they follow regarding healthy food consumption. According to the results, the concept of healthy eating is in the consumers' mind but other hedonic aspects of food consumption play a more significant role in their motivation. Despite the fact that they are more and more health conscious and international trends are present on the Hungarian market, information and perceptions in this field remain superficial and reflect general public opinion. Characteristics and preferences of various demographic groups are outlined which can be useful for segmentation and targeted communication for food manufacturers and distributors.
- Publication
Vezetéstudomány / Budapest Management Review, 2019, Vol 50, Issue 1, p80
- ISSN
0133-0179
- Publication type
Article
- DOI
10.14267/VEZTUD.2019.01.08