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- Title
ACQUIRING AND USING INFORMATION STRATEGIES IN RETAIL.
- Authors
Marius, Bălăşescu
- Abstract
In an efficient retail distribution channel, information flows freely and efficiently among the three main parties (supplier, retailer, and consumer). As a result, the parties can better anticipate and address each other's performance expectations. Retailers often have a vital role in collecting data because they are in direct contact to buyers. Either developing a new strategy, or modifying an existing one, good information reduces the risk of taking incorrect decisions. Useful information should be acquired through an ongoing, well-integrated process. A retail information system anticipates the data needs of retail managers; permanently collects, organizes, and stores relevant data; and directs the flow of information to those who take decisions.
- Subjects
PHYSICAL distribution of goods; CONSUMER goods; RETAIL industry; MARKETING; BUSINESS planning; STRATEGIC planning; SELLING; SUPPLIERS; RETAIL stores; MARKETING channels
- Publication
Annals of the University of Oradea, Economic Science Series, 2008, Vol 17, Issue 4, p744
- ISSN
1222-569X
- Publication type
Article